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2-Column Books
Anacortes and San Juan Islands

Important!
Please include the following with your Artwork:
  1. Advertiser name
  2. Which Plaid Book the ad is to appear in
  3. Name of your MacGregor sales consultant

Questions? or Ready to Send?

  • graphics@plaidnet.com

You can also contact our Graphics Supervisor:

  • Phone: (360) 336-6171
  • Fax: (360) 428-3052

Our publications are completely digitized: Please read the following.

  1. Color: All colors used in your ad MUST match exactly (name and color build) the color palette used by MacGregor Publishing. You may use tints of any color in 10% increments.

  2. Photographs: Any photos must be at least 1"x1" in size in your display ad. They should be converted to CMYK and saved at 200 PPI slightly larger than actual printing size. Dot gain is 30%. Please adjust accordingly.

  3. Type Specifications: The following are the smallest sizes we allow text to be in a display ad. "Color" in this sense means it uses two or more plates to create it.

    Sans Serif
    • Blk or cyan text on white 7pt
    • Colored text on white 10pt
    • White or light reversed out of black or cyan 8pt
    • White or light reversed out of a color 10pt
    Serif
    • Blk or cyan text on white 7pt
    • Colored text on white 12pt
    • White or light reversed out of black or cyan 10pt
    • White or light reversed out of a color 12pt

  4. Hard Copy: Color ads that cannot be submitted on disk should be sent to us as black & white separations without screens. Ads submitted this way will be scanned and colored.

  5. Electronic Files: Please provide artwork files on any of the following:
    e-mail attachments: graphics@plaidnet.com (please include advertiser name in "subject" field.), CD or DVD (Mac format), ZIP Disk: 100MB or 250MB, Floppy Disk: 31/2" Single or High Density disk.

  6. Please include a b/w or color printout, as necessary, of your ad for proofing.

  7. Macintosh: If possible, artwork should be submitted in one of the following formats:

    1. FreeHand through version 10 – Native File, Editable EPS or Macintosh EPS, please include fonts, or convert all to paths.

    2. QuarkXPress 4.1 - 6.2 (we have a Quark XTension that will sometimes open PageMaker files)

    3. Adobe Photoshop through version 6.0 (TIFF, EPS, PICT, JPEG, BMP, GIF) Photos should be 200dpi at 100%

    4. Adobe Illustrator through version 8.0 – Macintosh EPS, please include fonts, or convert all to outlines.

    5. If the above formats are unavailable, please export art in EPS format, along with all fonts (both outline & bitmap).

  8. Windows: If you use Windows, please export art in PDF, EPS or TIF format.


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